Hi, I'm Freddy.

Technologist, strategic thinker and enabler. I thrive on seeing people do their best work.

I am privileged to work at In The Pocket, a digital product studio. Our tribe of experts enables colleagues and clients to build better products and bigger futures, through (user) research, (digital/product/business) strategy, data science and machine learning.

Together with Thomas 'Smollie' Smolders, I co-host Computer Club, a weekly podcast and newsletter about technology. And a vibrant community of techies. (Be sure to check out Computer Club World.)

Additionally, I do regular speaking events. In the past, I created an innovation card game called Shift ▮, crafted a modular strategic framework (informally called 'Shapes' ), and I used to publish a biweekly tech column ▾ on VRT NWS.