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Hi, I'm Freddy

I'm a digital strategist and public speaker.

3 browser windows, showing Phoenix 0.5, Mozilla Firebird 0.7, and Firefox 1.0.

The new stewards of the internet

Pixelated version of the Microsoft Frontpage 95 boot screen. It shows: @, www, and a globe.

Get a domain, save the web.

Pixelated photo of a retro keyboard. It also display a MS Notepad icon, with a robot emoji on it.

Zero fucks

A pixelated photo of the Compass AI necklace, showing helpful notifications.

Will ‘AI devices’ replace our smartphones?

A decade of 'flat design'

A decade of 'flat design'

Pixelated iPhone 16 devices showcasing Apple Intelligence features, and a broken Apple heart.

Apple is giving fans a tough time